Fjällräven

[EVERYONE SPEAKS ADVENTURE]

Swedish – like “Fjällräven” – might appear difficult to pronounce, 
but the spirit of adventure is something that everyone can understand.

We used Swedish language homophones to celebrate Fjällräven’s history as an
outdoor apparel brand, and to marvel in the splendor of the great outdoors.





OOH






FLATS




:06 MOTION



EXTENSION:

DUOLINGO



EXTENSION:

MÜPPET ÄDVENTYR






Produced with
Kyle Brubaker (AD)

sheam3@vcu.edu