Most jeans are afraid of hard work, but Levi’s are made for workers. From your lawn, to your garage, to your roof – you don’t stop for anything, and neither should your jeans.

Thousands of jobs, one pair of Levi’s.

Responsible for: Concepting, co-writing tag, co-scripting, storyboarding, camera, and video editing

Erica Mendel

Produced by:
Kate Harkins
Erica Mendel
Michael Shea