Little Caesar’s
2022
Writing, Ad
Work supporting Little Caesar’s Fanceroni campaign. Produced a limited-time Instagram gallery selling pepperoni-themed art pieces for $9.99 – all to promote the release of the Fanceroni Pepperoni Pizza.

Also worked on supporting copywriting for the Fanceroni spots, including alt line writing. 

Responsible for Activation concept, naming, item concepts & comps, writing alt lines for food-only scripts, social & YouTube captions for spots


Produced with
Rob George
Michael Mendoza
Ryan King

The Galleroni


Celebrating National Pepperoni Pizza Day, Little Caesar’s opened the doors of the Galleroni – an Instagram pop-up shop that offered pizza-themed goods, all for the price of $9.99.

Featuring: ‘Roni Night, Ornate Candelabra with ‘Roni Scented Candles, ‘Roni Still Life, Girl with A ‘Roni Earring, Fanceroni Helmet, Rhinestoned Footbal, Bedazzled Purseroni, Fanciful Beverage Chest, Cupped ‘Roni Chair, and ‘Roni Monocle
sheam3@vcu.edu