Maxwell House
[GOOD SINCE THE FIRST DROP]
Giving new life to a brand by embracing the past... and creating a larger-than-life
mascot that teaches consumers to embrace frugality as a virtue.
Giving new life to a brand by embracing the past... and creating a larger-than-life
mascot that teaches consumers to embrace frugality as a virtue.
THE ORIGIN STORY
OOH
MOTION
We’ll tell it to ya square – our animated pictures are the cat’s pajamas!
RADIO
Where else is a fella supposed to advertise? The hot new craze – radio!
Featuring myself as the voice of Maxwell House
Produced with
Alley Steele (CW) // Rose D’Amato (AD) // Caroline Hastings (XD) // Kennedy Thompson (ST) // Mia Douglas (CBM)
Alley Steele (CW) // Rose D’Amato (AD) // Caroline Hastings (XD) // Kennedy Thompson (ST) // Mia Douglas (CBM)
sheam3@vcu.edu