SMIRNOFF

[THE SMIRNOFF GUIRO]

This Hispanic Heritage Month, we turned your Smirnoff bottle into a latino musical instrument you can actually play.

Aquí está el Smirnoff Güiro.

Produced work for Smirnoff, created as an intern at the community, Summer 2023.





We partnered together with Smirnoff and Mexican illustrator Totoi Semerena to create this unique Güiro.

A percussion instrument, güiros have been played for centuries. This variation celebrates Hispanic American communities with a range of vibrant colors that undoubtedly characterize them.


Agency
the community

Produced with
Luis Felipe Rios (CW) / Raquel Chavez (CD)
Interns: Alex Weiss (AD) / Isabella Uribe (AD) / John Cha (CW)


Full Credits

sheam3@vcu.edu