MICHAEL SHEA

BRAND COPYWRITER & VIDEOGRAPHER in NYC

WORK 🍕 Little Caesars – The Fanceroni
💃 Smirnoff – The Smirnoff Guiro
 🎤 AT&T  – Playoff Playlist LIVE!
🫦 EOS – We Like it Rough
 ☕ Maxwell House – Maxwell’s Way
 🌀 Oatly! – Oatology

MORE📹 Video & Motion
 ✍️ Comics
 ✨ Extras
🙋‍♂️ About
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Extras


Here are few more projects I’m proud of... as a treat.



Meta

[META AI]
Promoting Meta’s AI image generator and chatbot features with a cast of characters developed for persistent social.



CASE STUDY




My team was responsible for creating persistent social for six chatbots’ Instagram profiles, using their content to drive followers to engage with Meta’s new AI & chatbot features.

View the full project on my partner’s site.

Responsible for: social posts for six personas, scripts, character briefs, video treatments, accidental subject matter expert for Snoop Dogg’s Dungeon MasterAgency
Laundry Service

My Team
Annie Blasberg (Jr AD)
Darren Borrino (CD/AD)
Johnny Dantonio (CD/CW)




trüfrü

[BRAND REFRESH]
Led the development of packaging copy & supervised creation of brand guidelines for trüfrü’s brand refresh after its acquisition by Mars.





Responsible for: packaging copy, shopper marketing for rebrand, leading related client presentations.Agency
Multiply




Fjällräven[BRAND REFRESH]

Swedish (like “Fjällräven”) might look difficult to pronounce, but adventure is something everyone can understand.

We used Swedish homophones to celebrate Fjällräven’s history as an outdoor brand that inspires a passion for nature.



OOH


:06 SPOTS


[EXTENSION]MÜPPET ÄDVENTYR


[ACTIVATION]DUOLINGO: ARCTIC FOX ADVENTURE

Produced at VCU Brandcenter.

Responsible for: co-concepting, copy, and comping support.Produced with
Kyle Brubaker (AD)