MICHAEL SHEA

BRAND COPYWRITER & VIDEOGRAPHER in NYC

WORK 🍕 Little Caesars – The Fanceroni
💃 Smirnoff – The Smirnoff Guiro
 🎤 AT&T  – Playoff Playlist LIVE!
🫦 EOS – We Like it Rough
 ☕ Maxwell House – Maxwell’s Way
 🌀 Oatly! – Oatology

MORE📹 Video & Motion
 ✍️ Comics
 ✨ Extras
🙋‍♂️ About
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Little Caesars

[THE FANCERONI]

Topped with edge-to-edge cheese and Old-World pepperoni, the Fanceroni is so fancy, it might leave you wondering if you’re fancy enough.



[TV SPOTS]

MIGHTY FANCY

We assisted on pre-production for the hero spot (left) and wrote punchlines featured in the food-only spots (right).









[SOCIAL ACTIVATION]

THE GALLERONI


*Nominated, Webby Award for Social Campaign – Food & Drink

To celebrate National Pepperoni Pizza Day, we took over the Little Caesars page with a shoppable Instagram gallery called “The Galleroni,” offering one-of-a-kind Fanceroni-inspired art items, all for the fancy price of $9.99.

I concepted this limited-time shoppable Instagram activation and brainstormed merch & activation names with my partner.



Welcome to The Galleroni...





We collaborated with viral oil painter Noah Virier to create a unique Little Caesars still-life for sale at The Galleroni.



Responsible for (TV): Assisting pre-production process for the hero spots (pre-pro decks, video treatments, casting) and writing punchlines for food-only spots. (SOCIAL): Creating concept for social campaign, brainstorming merch / activation names. Agency
McKinney

Produced with
Jameson Rossi (CD) // Andrew Williams (CD) // Robert George (CW) // Michael Mendoza (AD)
Ryan King (Intern)