Fjällräven

[EVERYONE SPEAKS ADVENTURE]


Swedish (like “Fjällräven”) might look difficult to pronounce, but adventure is something everyone can understand. 

We used Swedish homophones to celebrate Fjällräven’s history as an outdoor brand that inspires a passion for nature.



OOH


:06 SPOTS



[EXTENSION]MÜPPET ÄDVENTYR



[ACTIVATION]DUOLINGO: ARCTIC FOX ADVENTURE




Produced at VCU Brandcenter.

Responsible for: co-concepting, copy, and comping support.
Produced with
Kyle Brubaker (AD)
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