Fjällräven

[Everyone Speaks Adventure]


Swedish (like “Fjällräven”) might appear difficult to pronounce, but adventure is something that everyone can understand.

Celebrating the Swedish language and Fjällräven’s history as an outdoor brand that inspires a passion for nature.



OOH


:06 SPOTS



[EXTENSION]MÜPPET ÄDVENTYR



[ACTIVATION]DUOLINGO: ARCTIC FOX ADVENTURE




Produced as a student at VCU Brandcenter.

Responsible for copywriting, co-concepting, and obligatory Muppets cameo.
Produced with
Kyle Brubaker (AD)
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