Maxwell House
[GOOD SINCE THE FIRST DROP]
Giving newfound life to an older brand with a new mascot, good old-fashioned frugality... and a Mid-Atlantic accent.
:06 PRE-ROLL
OOH
RADIO
THE ORIGIN STORY
Responsible for: creating character, co-concepting campaign, video scripts, co-writing headlines, animation direction, audio recording & editing.
Rose D’Amato (AD), Alley Steele (CW), Caroline Hastings (XD), Kennedy Thompson (ST), and Mia Douglas (CBM).
Featuring myself as the voice of Maxwell House.