B-Sides

[EVEN MORE STUFF]
A few more campaigns for good measure.



iRobot
[SMART, BUT NOT TOO SMART]

iRobot’s autonomous vacuum cleaners are smart, but not smart enough for you to worry about... yet.




Responsible for: co-concepting, headlines, design.
Produced at VCU Brandcenter with Neha Embar (CW)





Le Creuset
[LOOK LIKE YOU COOK]

With a Le Creuset in your hands, you may not be a master chef, but at least you’ll look like one.






Responsible for: co-concepting, headlines, design, animation.
Produced at VCU Brandcenter with Neha Embar (CW)




eBay
[The eDrop]

Welcome to eDrop, limited-time community drops powered by eBay.




eDrop is an app. But more importantly, it’s a countdown, where every week is a new opportunity to be on the pulse of what’s hot. We’ll announce themes with paid social and sellers will spread our message even further with social sharing features – providing only a tease of what’s to come.

With eDrop, we’ll drive young people to think of eBay when they resell their items – and engage passionate communities by establishing eBay as the place where trends never die.


USE CASES – LEGO and Band Tees


OTHER POTENTIAL LTOS

THE APP


Responsible for: co-concepting, co-writing headlines.
Produced at VCU Brandcenter with Alyssa Moreno (AD), Alex Fried (AD), Lucie Desvallees (CW), and Alexis Caravas (XD).


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