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“why do you write?”

Oatly!

[OATOLOGY]

Why are oat-based products the alternative?
What makes real milk, “real milk”?

*Winner – Brandcenter Live Client, Fall 2022
*Gold – Student Integrated Campaign, Richmond Ad Show 2022

OOH

[ACTIVATION]FLOOR PORTALS

An Oatly portal?
Huh. Wonder where that goes...

Training customers to look for new Oatly! products in unexpected places with portals that lead to new locations featuring Oatly! products throughout the grocery store.

SPOTIFY

Bringing the ethos of Oatology to Spotify with radio ads made to make listeners question their reality.

[MERCH]MAGIC OAT BALL

We created a magic eight ball tailor-made to combat existential dread with the power of oats.

[ACTIVATION]CAPTCHAS

Announcing new products by hijacking an iconic web feature on the Oatly! website.

Produced at VCU Brandcenter.
Winning live client work for Oatly live client project, Fall 2022.

Responsible for: co-concepting, copy, and comping support.

Produced with
Andrew Krysinski (CBM), Allison Fitzgerald (ST), Meaghan McFarland (XD), Morgan MacLachlan (AD), Ethan McKay (AD)

Winning live client work for Oatly, Fall 2022.

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michaelsheacw@gmail.com