Oatly!
[OATOLOGY]
*Winner – Brandcenter Live Client, Fall 2022
*Gold – Student Integrated Campaign, Richmond Ad Show 2022
OOH
Huh. Wonder where that goes...
Training customers to look for new Oatly! products in unexpected places with portals that lead to new locations featuring Oatly! products throughout the grocery store.
[ACTIVATION]CAPTCHAS
Responsible for co-concepting, copywriting, and comping support.
Andrew Krysinski (CBM), Allison Fitzgerald (ST), Meaghan McFarland (XD), Morgan MacLachlan (AD), Ethan McKay (AD)
Winning live client work for Oatly, Fall 2022.