Smirnoff

[The Smirnoff Güiro]

For Hispanic Heritage Month, we turned the Smirnoff bottle into a traditional hispanic musical instrument you can actually play.

Aquí está el Smirnoff Güiro.




We partnered with Smirnoff and Mexican illustrator Totoi Semerena to create this unique Güiro. A percussion instrument, güiros have been played for centuries. This variation celebrates Hispanic American communities with a range of vibrant colors.

Pitched concepts, wrote headlines, and supported the project through production.
Agency
the community

Produced with

Luis Felipe Rios (CW) / Raquel Chavez (CD)
Interns: Alex Weiss (AD) / Isabella Uribe (AD) / John Cha (CW)

Full Credits

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