Little Caesars

[THE GALLERONI]

Topped with edge-to-edge cheese and Old-World pepperoni, the Fanceroni is so fancy, you might just call it a work of art.

*Nominated, Webby Award for Social Campaign – Food & Drink, 2023.



THE GALLERONI
To celebrate National Pepperoni Pizza Day, we took over the Little Caesars page with a shoppable Instagram gallery called “The Galleroni,” offering one-of-a-kind Fanceroni-inspired art items, all for the fancy price of $9.99.


Welcome to The Galleroni...





We collaborated with viral oil painter Noah Virier to create a unique Little Caesars still-life for sale at The Galleroni.



THE FANCERONI
Supported the Fanceroni TV spot through pre-production and wrote alt jokes for the Fanceroni’s food-only spots.






GALLERONI:
Co-concepted and named themed merch, named the activation, and comped assets.

TV SPOTS:
Supported pre-production, wrote jokes for food-only spots.
Agency
McKinney

Produced with

Jameson Rossi (CD) // Andrew Williams (CD) // Robert George (CW) // Michael Mendoza (AD)
Intern: Ryan King (CW)
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